Lorenzo Paoli
The Habits Coach
Deep Ripple Coaching
The methodology to reach ambitious goals in line with our Vision, by creating effective habits.
Courses for your personal and professional growth
Event and keynote
Speaking engagements
Books and E-books
Il Coaching per la tua Startup

The book takes a completely different approach from the usual entrepreneurial books on startups. Instead of giving instructions and ideas from millionaire entrepreneurs, it provides state-of-the-art models, strategies and techniques and lets the readers tailor them on their business idea by asking lots of Coaching questions. Every startup is a world on its own: a […]

perseverance title
The lost art of perseverance – What’s your 20th mile?

In this video I talk about one of the essential factors allowing us to reach the destination we are pursuing or the goal we want to achieve: perseverance.   We often hear this phrase: “a journey of a thousand miles starts with a small step”. True. But useless. It is reassuring, because it is telling […]

from the blog
fb banner promotional Lorenzo Paoli
Lorenzo Paoli Coach and Trainer at the Madinah Institute for Leadership and Entrepreneurship – Saudi Arabia

Lorenzo Paoli was invited to hold Coaching lectures on peak performance at the Madinah Institute of Leadership and Entrepreneurship in Saudi Arabia. The first webinar, on May 9th, will work on Peak Performance Habits to make peak performance a natural occurrence. Click here to register to the free webinar : http://www.mile.org/webinar2.php?webinarid=284  

Jogger silhouette running on the beach at sunset
The Growth Habit

When we think about routines, we immediately think about something tedious. However, routines are the mechanisms that make athletes win the Olympic Games, make companies great and let us reach extraordinary sales results. Building excellent habits is the foundation of our success: if we rely on “heroic sales”, i.e. rare successes that cannot be easily […]


I met Lorenzo Paoli during a Professional Coaching course. It was a fantastic experience I would surely repeat! I suggest it, as this course allowed me to learn new tools and awareness that are essential to work as a Coach and also to reach your goals in your personal life. Lorenzo is a great person, smart and professional. He trains and involves everyone in his courses, sharing his passions with them! Thanks to this course I made very important choices and changes in my life. If I had to give a score from 0 to 10 in terms of satisfaction for the course Lorenzo held, I would say: absolutely 10!!!! Thank you Lorenzo!!!

Rita Porro

I attended a workshop and have completed a Coaching program with Lorenzo. I really appreciated his professional approach and availability. He has been paramount in my personal growth.

Carlo Bartolomeo Novaro