The book takes a completely different approach from the usual entrepreneurial books on startups. Instead of giving instructions and ideas from millionaire entrepreneurs, it provides state-of-the-art models, strategies and techniques and lets the readers tailor them on their business idea by asking lots of Coaching questions.
Every startup is a world on its own: a powerful question is much more useful than get-quick-rich advice from people that have a completely different background, story and ideas.
The book includes 11 interviews to Italian entrepreneurs that explain their story and give their view of how to make a startup successful. 12 forms with Coaching questions let the reader decide how to use this advice and the models proposed in the book.