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Between data and psychology

Do you think Netflix is cool? What about the data: do you think Netflix, with their (presumably) huge team of data analysts, has way more…

Get your Analytics in order

Do you know what UTMs are? I did not know until a week ago. Now that I have finished the Google Analytics course, I know….

CRO: from psychology to measurement

I have almost finished the first part of the CRO mini-degree course and I took a sneak peek of the lessons ahead. You see that…

CXL CRO minidegree – Copywriting and Voice of Customer

I have completed the module on Copywriting and Voice of Customer and pleasantly found no reference to the “20 most useful titles that will double…

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