Pensieri Strategici

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When testing gets tough…

  I have to confess; I skipped the Advanced Experimentation Analysis course. Too technical: coding is not for me. I enrolled in the CRO mini-degree…

Statistics for the CRO expert

Statistics is a fascinating discipline. I say that again: statistics is a fascinating discipline. If you are, like me, a professional with a humanistic approach,…

Test your tests

Finally, with a month to go and two thirds of the course completed, we get down to testing. Wait, wasn’t this supposed to be all…

CRO experts have superpowers

Imagine you have to build a new website. You had a great idea for a product, and you want to express all its value to…

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