Pensieri Strategici

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Between data and psychology

Do you think Netflix is cool? What about the data: do you think Netflix, with their (presumably) huge team of data analysts, has way more…

Get your Analytics in order

Do you know what UTMs are? I did not know until a week ago. Now that I have finished the Google Analytics course, I know….

Starting the Conversion Game

After completing the part of “soft skills”, with copywriting, persuasion, neuromarketing and other skills that allow you to bring your landing page and conversion to…

CRO: from psychology to measurement

I have almost finished the first part of the CRO mini-degree course and I took a sneak peek of the lessons ahead. You see that…

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